Home Articles posted by Jordan Salvit (Page 2)
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Success or Failure: The Power of Leadership

Corporate America is often criticized as being bureaucratic and stodgy.  The complaint is that every decision takes much longer to be made and execute.  On the flip side, it is often said that small businesses make decisions quickly because there are only a handful of decision makers and the decisions can be executed swiftly.  Over the

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Put Ad on Web. Do Analysis. Revise.

This morning’s NYTimes business section had an article titled “Put Ad on Web. Count Clicks. Revise.”  The article talks about the use of Wall Street analysis techniques on Madison Avenue.  For the last year and a half I have been doing the kinds of analysis that the article talks about and know that counting clicks

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Help Wanted: Innovators to Pull Us Out of this Recession

I am a firm believer in the power of innovation and have been waiting for something to wow us out this economic recession.  Unfortunately, I came to a pretty sad realization today and am afraid that we are stuck in a viscous cycle that may not end anytime soon.  Now that you are either scared

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What to do When Working with both Judging and Perceiving Personalities

As I continue to work with new people and personalities, I realize how insightful Carl Jung’s theory is and how useful the MBTI tool can be.  MBTI is based on the premise that everyone has 4 basic personality preferences.  The first preference shows where you get your energy from (my E vs I post). The

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Artificially Intelligent Twitter Visualizations

In 2006, I started my master’s thesis under the advisory of Elizabeth Sklar, PhD. At the time I was very excited about new web technologies and everyone’s use of web services. I had the idea of creating a simulation visualization platform using web services.  In multi-agent research, a subset of artificial intelligence, you create simulations

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How Many Teachers’ Names Do You Remember?

Friday’s Op-Ed piece by David Brooks, ‘No Picnic for Me Either’, got me thinking about my own education and what made it a success.  Brooks pointed out that there are “two traits necessary for academic success: relationships and rigor. The young Obama had a loving relationship with an adult passionate about his future. He also had

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Is Social Media a Distraction?

On Friday, I sat down with someone I work with who made a prediction that someday soon there will be a backlash from all the time spent using twitter.  His argument was that he doesn’t see the value of these interactions during office hours and that it seems like a distraction from the work at hand.

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MBTI Tips: 5 Things to be Sensitive to as an Extrovert or Introvert

Last week I attended the 4 day Myers-Briggs Type Indicator® (MBTI®) Certification Program at AMA.  The seminar is meant for HR professionals to administer to their clients and staffs.  Although that isn’t my field, I felt this is a great tool to have as a team leader, manager or entrepreneur.  I was fortunate to have Linda K

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It is Time to Integrate CRM Tools with Social Media

As I mentioned in my first post, Starting Over, I am trying to stay focused on topics that are applicable to small businesses.  Last week I posted about the pyramid structure and internal operations of large and small businesses, today I am focusing on external relationships and operations.  Specifically, customer relationship management tools and the

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Entrepreneurial Small Businesses Have the Tools to Survive This Recession!

My experiences over the last few days, working with 3 drastically different companies has made me realize that smaller and flatter companies with an eye on innovation are better equipped to survive this recession than larger pyramid structured ones.   Companies with many layers of middle management are at a disadvantage in this climate, because

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